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TREASURE to release new digital single 'SHOCK' on November 2

TREASURE returns with the digital single 'SHOCK' on November 2 at 6 p.m. KST, their first new release since the June mini album 'NEW WAV.'

By 2FC NEWSROOM · Published

YG Entertainment 'TREASURE COMING SOON' teaser image with lightning and flying debris
Image: YG Entertainment

TREASURE will release the digital single 'SHOCK' on November 2 at 6 p.m. KST. YG Entertainment has been rolling out teasers since October 26, starting with a video that showed the song's official logo and release date.

In a statement shared in mid-October, YG founder Yang Hyun Suk described 'SHOCK' as a song with a powerful hip-hop sound that continues the change in musical direction TREASURE began with its fourth mini album 'NEW WAV' in June. Avex has also announced download and streaming campaigns in Japan starting November 2 at 18:00.

Confirmed

  • YG Entertainment's official YG LIFE page lists 'TREASURE – Digital Single [SHOCK]', posted October 26, 2026.
  • YG founder Yang Hyun Suk said in a statement that TREASURE will release the new digital single 'SHOCK', featuring a powerful hip-hop sound, on November 2.

Reported by other outlets

  • According to STARNEWS and allkpop, YG's first teaser video, posted October 26, ended with the release date '2026.11.02. 6PM KST.'
  • Chosun Biz reported that YG posted visual photos of the final three members, Haruto, Park Jeong-woo and So Jeong-hwan, on October 29, completing the group's concept images.

Analysis

Interpretation by 2FC NEWSROOM, not reported fact.

2FC NEWSROOM analysis: The quick follow-up to 'NEW WAV' suggests YG is keeping TREASURE's hip-hop shift front and center heading into 2027.

Sources

Conflicts of interest: None.

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